We logged every outfit worn for ninety consecutive days — no exceptions, no special occasions excluded. The spreadsheet was more honest than we expected.
Key Takeaways
- Real style is still one of the last fully bundled services left in a major industry, but the NAR settlement this spring is changing that, whether anyone intended that or not.
- The industry keeps fighting over whether agents will survive technology, but that’s the wrong question to ask. The real question is what level of service each consumer needs for their specific deal.
A third of the closet did nothing
Roughly a third of hanging items were never selected once. Not because they were wrong, exactly — because something else was always slightly more convenient to reach for.
“Your closet isn’t lying to you. Your calendar is.”
The pieces worn most were the ones that needed the least thought — one color story, no matching required. We’re repeating the audit every year. The wardrobe that wins isn’t the one with the most options.
What earned its space back
The pieces worn most were the ones that needed the least thought — one color story, no matching required. We’re repeating the audit every year. The wardrobe that wins isn’t the one with the most options.